Zspeak
As Gen Z came of age, marketers quickly learned that they couldn’t reach them with the same old message and approach. To start meaningful conversations, brands need to be honest, genuine, and show that they really understand what matters to this unique audience.
My team and I partnered with Author AnneMarie Hayek to reimagine her groundbreaking research through presentation design and create a bold visual story that brought the subject matter to life in a dynamic and authentic way.
Culligan Water
Culligan is known for bringing great water to families and businesses around the country. But while they have a clear and well-known brand, they are actually made up of a network of independent dealers, each with their own challenges. As the brand overhauled their marketing efforts to be more digital and data-driven, they needed to sell their dealers on how this centralized approach would drive business in their local communities.
When it came to making their brand feel as unique as their work, we centered on different mediums of work to express their external/internal marketing efforts.
Website Graphics
